Brand guidelines are a set of rules about how to represent your brand across channels and assets, helping your business build credibility and recognition as you grow.
Brand guidelines always include visual guidelines (logo usage, color palette, typography); they can also cover your company’s mission, brand voice, imagery, and more.
Your logo is the face of your brand. If it appears differently across channels and assets, it will lose its recognition and dilute your brand.
Logo elements – A visual guide to the elements that make up your logo, including wordmark, icon, and slogan (where applicable).
Color variations – The primary (colored) version of your logo, as well as black-and-white versions, transparent background options, and any other color variations that are allowed.
Clear space (also called exclusion zone, safety space, padding, etc.) – Your logo should always be surrounded by a consistent amount of clear space to ensure its visibility and impact. At Logojoy, we determine clear space by taking 10% of the total width of your logo. No graphic elements or text should invade this zone!
Color palettes – Based on your logo, two color palettes are usually determined:
Typography – This section of your brand guidelines document will show the main fonts or typefaces used in your logo, as well as secondary fonts that can be applied to headlines, body copy, and more.